The China-Africa Showcase is a permanent international product display and trading platform built by Meihua International in the Hainan Free Trade Port, serving quality brands from Africa and Belt & Road countries.
Every booth is a window: African coffee and tea, handicrafts, gemstones and light manufactures, presented to Chinese buyers and consumers through physical booths and online showcases.
We offer more than space — from entry to deal, Meihua is your local partner in China.
Custom-themed physical booths in prime Hainan locations, open all year.
Trademark, Chinese naming, packaging localization and channel building.
Regular procurement fairs with Chinese buyers, embassies and trade bodies.
FTP cross-border and duty-free channels for omnichannel sales.
Africa weeks, country promotions and tastings — culture drives trade.
Expert help to unlock zero-tariff and low-tax incentives.
Submit your brand profile via the Contact page.
Assessment within one week, followed by an online meeting.
Booth plan, service package and schedule confirmed.
Our team designs your booth; online showcase goes live in parallel.
Monthly fairs, quarterly events and annual missions keep deals flowing.
Producers seeking market entry without local teams or channels.
Promotion bodies and chambers organizing national pavilions.
Importers, retailers and platforms sourcing quality African goods.
First-phase booth applications are now open — limited space.
Apply for a Booth