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JINWEI ISLAND

Jinwei Island · China-Maldives Friendship Brand

A bridge of flavour from the pure Indian Ocean to Chinese tables.

Our Philosophy
PROJECT 01 · JINWEI ISLAND

Brand Story

Jinwei Island was founded in the Hainan Free Trade Port as the group's consumer brand dedicated to China-Maldives friendship — a name card of the two nations' bond in everyday life.

Every year, Maldivian fishermen hand-line tuna in the pristine waters of the Indian Ocean, exactly as their fathers did. Jinwei Island delivers this taste of the deep sea, cold-chain fresh, to tables across China.

The name speaks its mission: flavour as a bridge between two island nations embraced by the ocean.

Three Brand Principles

PURE · ARTISANAL · FAIR
01

Pure Waters

Only from protected coral-reef zones, every batch traceable to its waters and date.

02

Artisanal Harvest

Traditional hand-line fishing — one fish, one hook — kinder to the ocean, better quality.

03

Fair Trade

Purchased directly from Maldivian cooperatives at fair prices, so benefits stay with fishermen.

PRODUCTS

Product Lines

SIGNATURE

Sashimi-Grade Hand-Line Tuna

-60°C flash-frozen within 24 hours of catch, sashimi-grade freshness preserved.

GIFT

Friendship Gift Boxes

Premium boxes blending both cultures — the gift of friendship.

PREMIUM

Deep-Sea Flavours

An expanding range of pristine Indian Ocean delicacies. Stay tuned.

SUPPLY CHAIN

Fully Traceable

STEP 1

Hand-Line Catch

Partner cooperatives fish to Jinwei Island standards.

STEP 2

Flash Freezing

-60°C in Malé, locking freshness closest to the sea.

STEP 3

Cold Chain to China

Full cold chain via the Hainan Free Trade Port.

STEP 4

Scan & Trace

Every pack reveals its waters, fishermen and processing journey.

Bring the Indian Ocean to Your Table

Channel partnership · Corporate gifting · Custom hampers.

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